Which One Of You Maniacs Is Going To Buy This $73,000 BMW 3 Series Wagon?
There’s no way in hell a 3-series wagon should cost this much.
Not now, not ever.
However, this isn’t a normal car dealer, it’s Century West BMW in the San Fernando Valley, which is known for having a shocking array of BMWs in custom colors with markups that beggar belief.
A personal favorite was an M4 GTS (normal price – around $80-90k) in the showroom for over $200k, simply because they know either a celebrity or foreign money launderer is stupid enough to spend that much.
Their MO is exactly that – order every BMW they can with all the options available, put it in a custom color to justify an extraordinary markup, then put them on the floor with a markup on top of that.
When a sucker – I mean – customer – walks in, offer it as a one of a kind car, and pretend to work out a deal by shaving a few grand off the markup price. Then instead of making the typical couple grand per car that dealers make, make a whole car’s price of profit with that sale.
Wash, rinse, repeat.
By all means – if you have them – spend that $73k on an M4 or something.
And at a different dealership.